Articles tagged “tourism boards”

Cricket and Edmund Hillary may no longer be the only forces uniting India and New Zealand. A direct flight could significantly boost tourism between the two countries, with New Zealand smartly promoting off-season travel in India.

There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.

Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Cities are paying for Michelin to come, but people are divided on what this means for their restaurants. As the Michelin Guide expands with the help of tourism boards around the world, controversies continue around the guide's role in tourism marketing.

“What Hurricane Ian was not able to wash away, though, is our resilience." Those are the words of hope from one tourism official in Lee County along Florida's Gulf Coast. It will take every bit of that resilience to restore the region's once-thriving tourism trade.