Articles tagged “tourism campaigns”

Azerbaijan became India's fastest-growing outbound destination with no brand, no campaign, and no cultural familiarity, which should end the marketing budget debate, but probably won't.

ICE’s presence in Minnesota took a toll on its tourism industry. Now, the question is whether the state can use its time in the spotlight to attract visitors.

“Incredible India” was built to attract outsiders, but the center of gravity in Indian travel has shifted from selling the country abroad to building for travelers at home.

India's current tourism revenue makes one thing crystal clear: Just talking about the importance of tourism without an actionable strategy is a short-sighted move, and the country doesn't seem to get beyond rhetoric.

Brand USA’s latest tourism campaign comes on the heels of a tough start to the year: an 80% cut in federal funding for the organization and the first decline in overseas visits in five years.

While inbound travel to the U.S. has declined this year, outbound marketing to Americans is booming — and here's a look at some of the foreign tourism boards that are spending to attract U.S. visitors.

Whether it is Australia, Saudi Arabia, or Sharjah, the message is clear. If a destination wants to attract Indian tourists, generic campaigns will no longer suffice.

Hotels are coming up everywhere in India, but they cannot keep up with the demand. The sector is now looking at homestays to bridge the gap and to boost experiential tourism in the country.

On today’s pod we look at Italy’s push to expand tourists’ bucket lists, Trump’s student social media interrogations, and Ritz-Carlton’s latest yacht.

With a $30 trillion economy goal by 2047, India needs more than just tourists, it needs high-value travelers, and that starts with a bold, well-funded tourism push.