The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.
Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.
A massive survey of 18,000 travelers worldwide suggests that 2024 is shaping up to be a year when tours, activities, and experiences are decisive. Now if only marketers will catch up to reality.
Just in time for next month's Tour de France, where it is the official travel sponsor, Switzerland-based Lastminute.com debuted multi-day bike holidays powered by adventure-booking platform TourRadar.
TUI Musement is an up-an-comer in the tours and activities space because of the parent company's huge base, and it knows how to run a tour. Now it has to execute on the digital challenge.
Many consumers are starved for experiences now, says Ulla Hefel Böhler, the CEO of premium guided tour provider Insight Vacations. So Böhler has added to every one of Insight's tours this year experiences that have the theme of "Make Travel Matter." Clever.