Articles tagged “trade shows”

An increase in business travel from Asia is good news for global trade shows. MWC Barcelona 2023 sees a solid increase in overall attendance but is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.

Trade shows have largely returned to the same formats as before the Covid pandemic, despite evidence that attendees have different priorities. As organizers are adapting to a new reality, industry leaders share their thoughts on how to reimagine and optimize trade shows.

Although small meetings are close to 2019 levels, larger gatherings are down over 23 percent.

Trade show business is booming, and could get even better should international shows resume there in the near future.

New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic.

A major hotel technology trade show in North America appeared to get sudden competition on Thursday thanks to a new conference backed by a major U.S. hotel lobby.

The trade group Hospitality Financial and Technology Professionals (HFTP)— which produces the world's largest hotel technology trade fairs — rejected on Monday an unsolicited merger offer by the American Hotel and…

Marking the first major German exhibition of 2022, the ISM and ProSweets Cologne show has wrapped. Is it a sign that in-person trade shows are on a reliable path to recovery?

This year’s IMEX America represents the exhibition’s first return to an onsite event in two years. And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech? 

Despite visitors showing a lot of interest in attending hybrid events last year, there are some signs that attendee enthusiasm may have begun to wane. Does that mean the end of hybrid events?