Articles tagged “travel advisors”

As the CEO of Virtuoso, Upchurch was early in figuring out the value of fostering human connection in travel.

Just about every hotel brand is trying to target luxury, and Hilton’s no different. Its approach with this move is strengthening relationships with influential travel advisors.

Chatbots are relying on 20 years of bad travel writing, while travel advisors can be a real source of truth.

Beyond its innovative design ethos and distinctive service offerings, Four Seasons Yachts is making waves with a unique sales and distribution strategy built around a growing preference among affluent travelers to book trips with luxury travel advisors.

The Paris-based hotel giant is showering travel advisors with points, perks, and online tools. The goal is to inspire loyalty for bookings of its poshest brands, from Raffles to SLS—all while keeping those pesky online travel agency fees at bay.

In an exclusive, the leading group of U.S. travel advisors responds to claims by American Airlines that they're Luddites. The group says the carrier's effort to force them to adopt its preferred technology for booking flights is too fast and that, essentially, it's a bully.

American Airlines has lashed out at U.S. travel agents in a scathing response to the complaint that the airline's robust distribution strategy was unfair.

A massive survey of 18,000 travelers worldwide suggests that 2024 is shaping up to be a year when tours, activities, and experiences are decisive. Now if only marketers will catch up to reality.

Internova Travel Group is owned by private equity firm Certares, and its CEO is the brother of Certares' CEO. How they are thinking about company strategy reflects insight into broader trends among the luxury travel agencies.

Group travel is a mixed bag — some love it, others not so much. One luxury tour operator wants to design group travel itineraries suited to individual needs but intended to create a lasting impact within the group.