Ticket pricing data appears to be a commodity in itself, as tech upgrades potentially limit access to fare availability — with travel agents complaining it impacts their ability to do their job effectively and leads to higher fares for consumers.
As travel demand continues to rise post-pandemic, the role of travel advisors is evolving due to emerging technological innovations and shifting traveler expectations. Voyagu's latest report provides valuable insights into current travel advisor sentiment, highlighting the key challenges and opportunities that lie ahead.
Expedia Group has a strong – and growing – business to business segment that is about a quarter of its overall revenue. Booking Holdings and Hopper are nipping at Expedia's heels.
The desire for unique, all-access travel experiences continues to come into its own, with movies and TV shows offering an unending source of creativity for travel companies — with the right collaborations sifting the exceptional from the average.
Fora touts itself as a modern travel agency giving individuals, even those with zero experience, the opportunity to become a travel advisor while keeping their day job. But the potential risk has seen it up its game from a free-to-join model to a quarterly subscription offering, with in-house tech, tools and advanced training.
The American Express Travel website and mobile experience won't win user experience awards. But it may have something better for cardmembers — private fares, other negotiated deals, perks and points redemption.
Fora Travel has the potential to give impetus to the evolving role of travel agents in an Instagram and TikTok era. It all sounds good in theory, but much depends on whether the agency can deliver on providing adequate training to its burgeoning ranks.