Articles tagged “travel advisors”

Greta Effect Felt on Climate Talk at Ensemble Travel Group Conference

Sustainable travel was the overriding theme at Ensemble Travel Group's 2019 International Conference, which CEO David Harris called the most important issue facing travel advisors and their clients. The importance of capturing sales data and strong alliances with travel industry organizations also emerged as top priorities.

Why Are Airline Websites So Bad at Inspiring Travel?

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.