Articles tagged “travel marketing”

On today’s pod we look at Marriott’s cheaper room push, Apple’s new tools for travelers, and Google’s rapidly changing marketing landscape.

The travel business has unparalleled access to customer data, and AI offers ample avenues to apply it and improve the traveler experience. By creating insights and knowledge, including who to talk to, where to reach them, and what to say to them, AI offers travel marketers unique opportunities to help their brands make better decisions that can drive business growth at scale.

You have to be at least a little obsessed with the Google if you want to understand how the business of travel gets done. New data shows that AI is has become dramatically more prevalent in travel search over the last six months, with significant downstream implications for travel brands.

Social media marketing to millions of Americans is at stake for travel companies if a TikTok ban does take place.

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, stronger engagement, and higher conversion rates.