This Labor Day China’s travelers are chasing vibes, not views. If your destination lacks soul or story, you’re off the map. Authenticity is the mantra.
Chinese tourism, both inbound and outbound, remains far below pre-Covid levels. Despite recent gains, China has significant ground to recover in its travel sector.
Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.
For years, China has been the gift that kept on giving to global tourism, sending millions of its citizens to explore, shop and snap selfies worldwide. Now, it's telling global travelers, "Your turn!" And if visa hassles are a deal-breaker, the country knows that removing them can only sweeten the deal.
China’s outbound travel is coming back, driven by favorable visa policies, increased airline capacity, and a growing interest in diverse global destinations. However, challenges remain, particularly in travel to the U.S.