The Hotel Wellness Strategies That Work
Today's edition of Skift's daily podcast looks closer at hotels and wellness profits, Viator and GetYourGuide comps, and evolving in-flight entertainment.
Tripadvisor News
Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.
Tripadvisor offers a variety of services to travelers and businesses, such as:
Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.
Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.
Tripadvisor Versus GetYourGuide: Who’s Bigger and Badder in Experiences?
In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies.
Tripadvisor Tests Instant Book (Again)
The regime under CEO Matt Goldberg is testing a bunch of stuff, including Tripadvisor Instant Book, and a new form of the previous subscription plan, Tripadvisor Plus. The idea is to not throw out the baby with the bath water, and to see what works now.
Google and Tripadvisor Could Be Edging Toward a New Partnership After All These Years
Frenemy relationships have a storied history in the push and pull of the travel industry. Tripadvisor's relationship with Google seems to have improved, and there are probably several areas where they might collaborate further.
Google, Lufthansa and EU Team Up to Measure Climate Impact of Flights
Calculating the actual environmental impact of flights has been an immature art. Getting real data from Lufthansa should advance the effort.
10 Highest-Paid Online Travel Execs in 2022
Sonder and Vacasa, both of which face potential delistings in 2023, gave their CEOs pay packages worth $21 million and $13 million, respectively, over the coming years. As these things go, that's ample motivation to improve performance.
Tripadvisor’s Plans for the Future
Today's edition of Skift's daily podcast looks at Sabre’s cuts, Tripadvisor’s shifts, and Navan’s advances.
Tripadvisor CEO’s New Strategy Comes Into Focus
In football or soccer — pick your sport/analogy — sometimes it takes a new coach to get momentum. Under its new CEO, Tripadvisor is making significant changes to its core products.
Expedia CEO Looks to AI to ‘Rebalance’ Dependence on Google
The travel industry has long hoped for something to counter-balance the pecking order in Big Tech. It's not assured, but this time around generative AI could make it happen.
Generative AI: An Overview of What’s Happening in Travel Right Now
Skift has been following the unfolding relationship between generative AI and the travel industry, but this is only the beginning.