Tripadvisor Files Paperwork to Take Viator Public
You can look for plenty of wheeling-dealing behind the scenes as Tripadvisor mulls taking Viator public and investigates alternatives with potential buyers or partners.
Tripadvisor News
Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.
Tripadvisor offers a variety of services to travelers and businesses, such as:
Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.
Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.
Google Maps Tops in 2021 as Most-Downloaded Travel App
No big surprises on Google Maps, but Booking.com outpaced rival Airbnb in downloads in the online travel agency category globally by nearly 20 million in 2021. That's not a game-changer, but it's important if Booking is going to eat into Airbnb's daunting direct-booking advantage.
Online Travel Faces Lots of Unfinished Business in 2022
Several travel-oriented, special purpose acquisition companies are out there that have not announced merger partners. A SPAC glut and the lackluster performance of several online travel or short-term rental companies that recently went public could have some of the hunters coming up empty.
Travel CEO Turnover in 2021 Ushers in New Leaders for Recovery Fight
A wave of CEO departures swept across the entire travel industry this year. But new names in the top office don't always translate to major changes in how some of these companies will operate going forward.
Skiplagged Plays Whac-A-Mole With Southwest Flights
As the saying goes, you can run but you can't hide. Skiplagged may be marketing Southwest flights for now and helping flyers book them, but this practice doesn't have a bright future.
Spain’s eDreams Odigeo Doubles Subscribers to 2 Million in 6 Months
Well, looky here. It isn't just short-term rentals and digital nomads "reinventing travel." eDreams Odigeo claimed a piece of that boast as it projected turning travel's business model upside down and having more than seven million members in its Prime subscription program by mid-2025.
A Top Exec for Tripadvisor’s Beleaguered Subscription Business Forced Out
The dominos are falling over the dashed hopes for Tripadvisor Plus. Chalk up CEO Kaufer and Chief Marketing Officer Lindsay Nelson as among the casualties with potentially more to come.
Amazon Ads Wants to Help Travel Outfits by Sharing Its Customers’ Buying Habits
It's not just all about Amazon Web Services anymore when Amazon reaches out to travel industry customers. It is still early days but Amazon Ads may one day crimp travel brands' spending on Google and Facebook.
Tripadvisor CEO Is Leaving and 9 Other Top Travel Stories This Week
In Skift's top stories this week, Tripadvisor CEO Steve Kaufer announces he will leave the post in 2022, numerous hotel executives express optimism about the industry's recovery, and a large number of U.S. travel agencies struggle to serve customers due to a shortage of advisors.
What Will Tripadvisor Look for In Its Next CEO?
If the revamped Tripadvisor Plus turns out to be a flop — and it very well could be — don't put all of the blame on CEO Steve Kaufer. The board of the Liberty Tripadvisor-controlled company went along with the plan, despite obvious rate parity issues, every step of the way. Kaufer's successor will inherit the challenges.