Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Food and Drink

TripAdvisor Ranks the Top Restaurant Chains in the U.S.

A ranking of top restaurant chains is nice, but what's even better? The accompanying marketing boost that TripAdvisor gets for its fast-growing business unit: restaurants and experiences.

Erika Adams | 7 years ago

Online Travel

Expedia Isn’t Ready to Invest Big in Restaurant Reservations

Expedia has dealt with a ton of distractions in recent years as it acquired Wotif, Travelocity, Orbitz Worldwide, and HomeAway, for example. CEO Mark Okerstrom wants to focus on the basics instead, and doesn't want to take bold steps into dining reservations or food delivery for now. On the other hand, Expedia is a very acquisitive company so never say never.

Dennis Schaal | 8 years ago

Food and Drink

TripAdvisor Expands Restaurant Delivery With DoorDash Partnership

Both TripAdvisor and DoorDash continue to pack on the partnerships in 2018, in hopes of attracting more restaurant owners and consumers to their mobile apps.

Danni Santana | 8 years ago

Online Travel

TripAdvisor Launches Redesign to Hook the Non-Bookers

If travelers aren't ready to book, feed them some inspiration and hope they'll hang around until they are. That is essentially what TripAdvisor's new travel feed is all about. Will the grand experiment work? We'll have to wait and see how the feature evolves.

Dennis Schaal | 8 years ago

Experiences

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

Dennis Schaal | 8 years ago

Experiences

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

TripAdvisor faces a quandary: It needs to have an alternative accommodations business to round out its hotel offerings, but rentals revenue declined and slowed the otherwise-positive trajectory of its non-hotels segment. While TripAdvisor is a market leader in experiences and restaurants, its rentals business is muddying up the works.

Dennis Schaal | 8 years ago

Food and Drink

Slice Wants TripAdvisor to Help It Compete With Pizza Delivery Rivals

It's interesting that a pizza delivery company doesn't view the likes of Grubhub or OpenTable as its main competitors. But the company is banking on TripAdvisor to bring even more traffic and sales to its list of 10,000 or so clients.

Danni Santana | 8 years ago

Online Travel

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

Dennis Schaal | 8 years ago

Online Travel

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

Dennis Schaal | 8 years ago

Online Travel

Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales

TripAdvisor is notable for having a large audience of consumers looking for ideas about where to go and stay and what to do once they're there. It's sensible that the company is adding features to bolster that edge over its transaction-focused rivals — as long as the company doesn't neglect transactions.

Sean O'Neill | 8 years ago