Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Hotels

TripAdvisor Expands Subscription Business Into Restaurants

While investors and observers are rightfully focused on how TripAdvisor's transition to a hotel booking site will work out, the company has some meaningful hedges in the form of vacation rentals, tours and activities, and restaurants. Collecting monthly and annual fees is a very material part of the overall business and will likely become even more so.
Dennis Schaal |
Hotels

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

Hilton's decision to enroll in TripAdvisor Instant Booking while the chain is dedicating huge resources into convincing consumers to book direct on Hilton sites is an admission that it needs third-party distributors. TripAdvisor is a favored partner for the moment because it's cheaper than Expedia and the Priceline Group for the chain.
Dennis Schaal |
Online Travel

Exclusive: Viator Officials Depart as TripAdvisor Installs Vacation Rental Execs as Replacements

TripAdvisor CEO Stephen Kaufer has decided to make dramatic changes in the leadership of the company's attractions business, and that's not unusual for an acquiring company. Still, the move to import executives from the company's vacation rentals business to run a leading tours and activities business isn't exactly being welcomed with open arms by the rank and file.
Dennis Schaal |
Online Travel

TripAdvisor Instant Booking: Testing, Learning and Confusing

Operators of online travel websites, if they know what they are doing, never finish testing and learning, and always consider their products works in progress. TripAdvisor officials are obviously in no hurry to settle Instant Booking into a consistent user interface that won't confuse the hell out of consumers because they want to perfect it first. Public company or not, they are in no rush despite investor impatience.
Dennis Schaal |
Online Travel

Expedia Finally Joins TripAdvisor Instant Booking

TripAdvisor has been struggling but it is a testament to its continued power as a marketing vehicle that Expedia Inc. felt compelled to participate in TripAdvisor Instant Booking even though Expedia controls its own TripAdvisor wannabe. It's called Trivago. A newly anointed public company, Trivago's growth could one day be an Expedia hedge against TripAdvisor's clout, although Trivago isn't there yet.
Dennis Schaal |
Online Travel

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.
Martin Soler and Daniel E. Craig |