Articles tagged “trivago”

On today’s pod we discuss Trivago’s bounce, H World’s rapid growth, and what Wizz Air is warning about the climate.

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever.

Skift has been arguing for more than a decade that Google creates an anti-competitive playing field by self-preferencing its own travel businesses over those of competitors. The European Commission's wheels are turning very slowly.

Let the Super Bowl ad games begin.

Trivago's CEO said changes to Google ads are primarily what caused repeated revenue declines over the past couple of years.

Google's search changes won't win any friends among online travel companies doing business in Europe. However, they might help whip up opposition to the Digital Markets Act.

It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.

Would Priceline or other big travel advertisers want a co-branded booking experience with Trivago to increase bookings? Maybe, but these advertisers would likely spar with Trivago on the details of the co-branding.

Could Trivago be looking to supplement its traditional metasearch revenue with that generated by a hotel booking site? Or is it just interested in Holisto's tech?