Articles tagged “trivago”

Trivago has lobbied against these Google practices for years. Now it's taking the conflict to a German court.

Agentic AI will likely access APIs to compare pricing. But those queries would have severe limitations and will ultimately require more rigorous solutions to ensure a deal is really a deal.

It's been a slog for Trivago executives to turn around the company. In 2026, they argue they have the advertising scale to get more profitable.

Google has been downplaying free organic links for many years. In the past year, its AI Overviews and other ad formats have basically forced travel companies to spend more for traffic. Kayak isn't the only player feeling the squeeze.

Trivago is making AI search and booking improvements that could stick — if larger factors such as the ChatGPTs and Geminis, and other Google travel products don't get in the way.

Google Hotels is still strong, but weakened by the Digital Markets Act — and Google's own AI Overviews. Agentic AI may one day make the changes we've seen to date under the DMA a mere footnote in the evolution of travel search.

On today’s pod we discuss Trivago’s bounce, H World’s rapid growth, and what Wizz Air is warning about the climate.

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever.

Skift has been arguing for more than a decade that Google creates an anti-competitive playing field by self-preferencing its own travel businesses over those of competitors. The European Commission's wheels are turning very slowly.