The new deal with Fever is tapping into Generation Z and Millennials' preferences for experiences over material goods, and giving TUI a new opportunity for sales with locals.
TUI has emerged from the pandemic leaner and more focused under the steady hand of CEO Sebastian Ebel. But the company's pivot into becoming a digital-first, experience-led business remains tough to execute.
TUI's travel insurance tie-up with Allianz Partners UK suggests two things. The tour operator is betting that vacationers prefer one-stop shopping for trips and coverage. For Allianz, it's a volume play in a crowded market.
TUI is grappling with operational challenges due to ongoing delays in Boeing aircraft deliveries. But the European tourism giant still produced record revenue for its hotels, resorts, and cruises.
The popularity of TUI’s sustainability-linked bonds far surpassed the company’s projections. Will these SLBs be a step toward more sustainable tourism or a mechanism for greenwashing?
For the latest in our Leaders of Travel: Skift C-Suite Series, we sit down with Marco Ciomperlik, Chief Airline Officer at the TUI Group to gather his insights on the year ahead.
As TUI hits records for revenue, the tour operator highlighted its growing use of dynamic packaging and its increasing direct inventory deals with low-cost airlines and hotels.
TUI sees delisting from the London Stock Exchange as a way to simplify its business structure, with 77% of its share transactions already conducted directly in Germany.