Having managed to shift capacity westwards from the trouble spots in the Middle East and North Africa, TUI Group now looks in a good position to capitalise on the continued desire of Europeans to travel.
Some of the weaker online travel agencies in Europe and Asia are getting squeezed out. Sabre sold LastMinute.com to Bravofly Rumbo Group for next to nothing, and TUI Group gave up on AsiaRooms.com in the face of stiff competition.
TUI has few opportunities left to reinvent itself into a company that will stay alive and thrive in the 21st century travel industry; what emerges at the end of this process will determine that fate.