Expect to see plenty more travel-infused partnerships over the coming months, because everyone wants a bite of a recovery that could smash records this year.
If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?
In Skift's top stories this week, luxury hospitality fails to live up to its longtime grandeur, corporate travel thrives in the first quarter, and Expedia Group appoints a Google executive to plot its advertising strategy.
The travel industry tends to portray remote work with Instagram-friendly images of people working on their laptops by beaches or pools, but politicians warn of psychological and social risks, gender inequality, and falling salaries. The hunt for the middle ground has begun.
We shouldn't be too surprised, considering Uber's Dara Khosrowshahi was previously the CEO of Expedia Group. But technical questions will remain over how a ride-hailing and food delivery app can transform into a superapp so quickly.