Uber knows that it is one of the primary modes of transportation at events — and has designed a service around that. Still, the company doesn't really advertise this service very well, and it means that lots of planners are unaware of it.
This is a bad development for frequent flyers. Many Uber and Lyft riders value their time, and they don't want to have to hop on a shuttle bus to get to a rideshare pickup area. Here's a better idea: Let people arrange for rideshare pickups at the terminals — but only if they pay extra money for the privilege.
Uber is no stranger to consumer backlash so little wonder a top technology executive at the company went out of his way to say driverless cars will be a partnership with consumers and regulators. Let's see how that unfolds.
With consumers much more aware of the damaging environmental impact of air travel, other forms of transport are having a moment. It might be a good time for Trainline's private equity owners to sell up.
Uber certainly isn't making a profit yet, which isn't the worst thing in the world, considering the mammoth market opportunity. Still, investors in its initial public offering should know it could take several years before that red ink turns black.