Postmates has always done well in densely-populated, urban markets — just look at its logo. This new campaign, focused on delivery as a way of life in cities, is a smart way to capture diners' attention immediately.
Competition for footprint, restaurant partners, and drivers is fueling delivery service growth across the country and beyond, but these types of partnerships make us realize mobile food ordering and delivery pretty indispensable.
We think this is a good move for Starbucks. The company is looking to attract more customers to add to its loyal clientele. This can only be good news for its fast-moving beverage rollout.
Papa John's and Pizza Hut partnering with DoorDash and Grubhub give them access to an entirely new consumer base each company needs. But they will need more than this to dethrone Domino's.
Independents and mid-sized chains are very reliant on delivery companies, as they are too small to launch delivery channels of their own, and a failure to offer the channel would result in large amounts of missed revenue and new customers.
McDonald's is going full speed ahead with its Uber Eats integration, but at what cost? Some operators are saying that the system's delivery economics are unsustainable, and, eventually, that's going to have to change.