AirBaltic is not just helping out an idled peer in its deal to lease an aircraft from Ukraine International Airlines this summer. It's also an example of how bad the global supply chain issues are.
Accor's Sébastien Bazin is one of the rare travel industry executives who can hold a room rapt with his every word. In this video, the CEO explains some of the thinking behind his company's boldest decisions.
Despite higher fuel costs, the first major land war in Europe since World War II, and the lingering pandemic, Air France CEO Anne Rigail remains optimistic about summer travel demand. In fact, the airline plans to fly more flights to North America, Africa, the Caribbean, and the Indian Ocean than it did in 2019.
A prolonged Russia-Ukraine war could quickly shift this cautious optimism and cause more devastating impacts for Europe's tourism industry. For now, getting ahead of the right messaging and ensuring seamless movement amid an ongoing pandemic will be key in boosting consumer confidence.
Relocation options are running out for businesses as Ukraine’s borders become overwhelmed by growing numbers of refugees. The impact of the war is now set to spread even further across Europe.
No doubt a huge challenge facing tourism marketers in Europe — the inability to predict the outcome or end of Russia's war on Ukraine, as well as how to hit the right notes amid human loss and devastation close to home.