Major travel brands moved quick in response to show support of Ukraine amid the Russian invasion. But some of these companies still have exposure in an increasingly shut-off Russia.
Sabre has stood apart from its travel tech peer companies by being the first to cease offering flights from Aeroflot. It's an unusual step as it comes at a cost to the company. The price of doing the right thing.
More and more tour operators view conducting business in Russia as toxic, and more importantly, prospective guests largely consider the country unsafe. So as long as Russia continues to wage war, there's no rush for tour operators to make immediate plans to return.
The fallout from Russia's invasion of Ukraine is spreading far and wide for airlines. Aeroflot and other Russian carriers face potentially crippling sanctions, while others from Europe to the U.S. are recalibrating to a new environment.
Speak up against the war and stop doing business with Russia as many firms already have. That's the message that Ivan Liptuga, president of the National Tourism Organization of Ukraine, has for the travel industry.
Mordashov's resignation from the TUI Group supervisory board has to be a tremendous relief to the world's largest tour operator, which can now in large part get on with its business. However, there is a substantial hangover: With his shares frozen, Mordashov still remains TUI Group's largest shareholder.
This once resilient group of travelers is unlikely to bounce back anytime soon after all the global sanctions. It's too early to determine the broader impact of the absence of Russian and Ukrainian tourists, but it will be felt — whether through the loss of revenue for seaside resorts or more broadly from a new cloud of uncertainty for travel.
Expedia Group stepped out of the pack and ceased offering travel to and from Russia because of Putin's invasion of Ukraine. The company doesn't have a ton of Russia-related business, so even if the move is more symbolic than anything else, it is an important statement.
How will TUI Group respond to the European Union's sanctions against the tour operator's largest shareholder? The issue goes beyond any potential financial fallout and becomes one of corporate responsibility and the integrity of the TUI Group brand.