Saudi Arabia's Public Investment Fund has proposed to acquire a 30 percent stake in Riyadh-based travel firm Almosafer — a subsidiary of Seera Group — for $412 million.
Since Saudi Arabia introduced a new tourist visa on Sept. 28, the focus has been on what it means for non-Muslim leisure travelers. But the new visa holds a bigger significance for the huge Muslim travel market in Asia and elsewhere.
Businesses can’t resist the opportunities that a new frontier brings. In the case of Saudi Arabia, however, the gamble they take is whether tourists will actually go, given the kingdom’s poor image. The adage "build and they will come" is being tested.
Saudi Arabia is expanding its infrastructure to support 15 million Umrah visitors a year by 2020, and 30 million by 2030. WebBeds and Agoda are two major Asian players that are jostling for position in the promising niche.