Articles tagged “undergraduate by hilton”

Hilton wants developers to invest millions in Undergraduate, its new hotel brand aimed at small college towns. Yet the new brand has no track record, requiring potential owners to take a leap of faith.

Hilton’s muted growth in revenue per available room last year primarily reflected an economic strain on mid-market travelers. Yet CEO Chris Nassetta is optimistic about what he's seeing in the overall bookings data for 2026.

Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.