Articles tagged “universities”

The appeal is in diversifying across multiple income streams: students, extended-stay, traditional brief hotel stays, and coworking.

Hilton wants developers to invest millions in Undergraduate, its new hotel brand aimed at small college towns. Yet the new brand has no track record, requiring potential owners to take a leap of faith.

Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.

The hotel behemoth Hilton is acquiring the hip, localized Graduate Hotels brand for a cool $210 million. The boutique chain has rapidly expanded to 33 properties clustered around universities in the U.S. and U.K.

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Expect other hotel brands to watch the Graduate Hotels' experiment. Professionally managing vacation rentals may be a path for hotels to expand their reach while minimizing some risks.

Amadeus will soon open an educational program for travel careers at the University of Las Palmas de Gran Canaria. The plan is for employees and professors to use virtual reality tools and other technology to train students. If it works, it could address a yawning skills gap in the labor market.

Countries lack a playbook in coping with the pandemic's effect on tourism, but Scotland is one to watch when it comes to its new effort to boost its travel tech sector.

The business of planning custom college tours has the potential to grow as tuition continues to balloon at schools across the U.S. The relative cost of having an expert plan an intensive college visit may be worth it for students and families preparing to make a major investment.