By remaining silent on vaccine equity, the travel industry's big players are as accountable as vaccine-hoarding governments for a deepening tourism divide. Intrepid Travel is setting an example — will others follow?
In Skift's top travel stories this week, we covered Marriott's arrival in Sandals' all-inclusive sandbox, travel manager fears over consolidation, and a startup deal on hotel automation.
It's a stark update from the United Nations' tourism arm on the projected delayed return of international tourism — but it's also up to governments in wealthier nations to turn that tide and speed up recovery through global vaccine equity.
The UNWTO executive council missed a huge opportunity to show leadership when it failed to vote for Bahrain's Shaikha Mai, a respected sustainable tourism leader with fresh ideas for global tourism's recovery. A chance to correct course can still happen at final confirmation proceedings this fall.
Calling for an ethical nomination process, a new petition spearheaded by respected voices in the industry— including former secretary general Taleb Rifai — could lead to a potential shakedown at UNWTO in 2021, just as travel enters a year in which a unified tourism voice will be sorely needed.
Shaikha Mai could become the first woman to lead the United Nations World Tourism Organization. She's a triple threat: a trailblazer in sustainability through heritage preservation, decades of public-private leadership, and an influential Arab female in global tourism. Mai could be just what the industry needs as it seeks to “build back better” post-Covid.
Forced by the pandemic, the travel industry is at an inflection point. After a decade-long bender of growth, it's facing multiple crises and an uncertain future. Can the organization that's tasked with representing the global commercial travel industry adapt to the new challenge?
Once the pandemic is tamed, the travel sector will have to respond to the climate emergency. Startups with expertise in responsible travel need to prepare now for when their moment arrives next year.