The pandemic has highlighted Brand USA's role in driving international visitor demand and tourism's importance as the country's #2 export. Will the global fascination with coming to America transcend politics once borders reopen? Brand USA is betting on it.
This is the most significant international travel news since the start of pandemic restrictions being put in place. Watch travel bookings go crazy — and the share prices of travel companies.
More crowds, more problems? Yes, but it's also pushing the industry to take a more collaborative and inclusive approach to marketing outdoor experiences.
In Skift’s top stories this week, England welcomes fully vaccinated tourists, hotels are focusing on conversions rather than mergers, and Brazil is setting itself up to become a travel tech hub in Latin America.
Finally a decision that gives England a chance to catch up with its neighbors, but all eyes will be on the U.S. now to see if it's ready to meet Europe halfway. The corridor is well overdue.
In Skift’s top stories this week, the UK opens up more non-essential travel, Reserve with Google is ending, Hawaii's residents say tourism is worth its troubles and American Airlines sues Sabre — again.
Considering the U.S.'s aggressive vaccination effort and the desire of many European countries to return to 2019 tourism numbers, expect most of them to open their doors wide as soon as possible.