Short-term or vacation rentals are being touted as the winners of the pandemic, and in many ways the sector is taking big steps to becoming mainstream. But losers are emerging, too, and the impact of the pandemic will reverberate for years to come.
Which short-term rental companies and strategies are building momentum, and can they maintain it when a full travel recovery takes hold? The Skift Short-Term Rental and Outdoor Summit will feature executives who'll have much to say about these issues May 19, and beyond.
Airbnb will spend tens of millions of dollars, if not more, on its global advertising and referral campaigns to recruit more hosts, and that's probably a smart move. On the face of it, though, this proves that the company's host sign-up efforts are hardly organic, as one analyst alleged.
This deal cements Vacasa status as the largest full-service property manager for whole-home vacation rentals in the U.S. That makes it a rare pure-play bet on alternative accommodations for its private equity backers, which have prompted Vacasa to consolidate more of the sector.
Enthusiasm for IPOs is booming in the wake of Airbnb's sensational debut as a public company. But only a handful of startups, possibly including Turo, Traveloka, Yanolja, Gett, Tujia, SiteMinder, Sonder, and Vacasa, may have enough positive growth in 2021 to woo investors.
Today's low-interest rates make it a fine time to buy and rent out second homes in many markets. No wonder Vacasa has hired a new CFO and began acquiring properties again.
Deep-pocketed Google clearly didn't appease suffering travel advertisers in any meaningful way because it didn't have to — it's Google. Don't look for Google to find religion in terms of being a more collaborative partner perhaps until regulators would take it down a peg.
The coronavirus pandemic made some travel companies seem like dominoes stacked too closely together. But private equity will help some businesses like Vacasa escape this crisis without toppling over.
Eric Breon grew Vacasa from a business run off his dining room table to North America’s largest full-service vacation rental management business. Few startups have the awareness to know when they need different leadership to get to an initial public offering, and Vacasa may be a rare exception.