Past events gave us enough incentive to look into how vendors gather and glean data on short-term rentals. Where there is transparency, there can be a degree of trust.
Hopper is just fine with its fintech strategy – despite the Expedia breakup – confident in the value of its products and features, and ready to explore new relationships in the travel industry.
Is Sonder a short-term rental operator of multi-unit apartments or a hotelier? Well, it's both, and the new collection is geared to help guests discover the difference.
Inspirato's woes do not appear to be a reflection of the broader luxury sector. Perhaps luxury subscriptions, though, don't have as much value in the eyes of wealthy travelers as the company purports.
Vacasa is a leader in brand building within the short-term rental space, but Skift Research estimates it still relies heavily on third-party booking sites, like Airbnb, for the majority of sales. Management surely hopes to become a majority first-party business – and to earn the margin benefits that follow.