Articles tagged “viator”

Viator discussed getting more comprehensive before the TripAdvisor acquisition, but it is clear that TripAdvisor wants Viator to emphasize scaling the business.

Viator waited around 17 days from when it learned of the data breach before notifying customers. That is shameful. Unforunately for Viator, it is a helluva way to join the TripAdvisor family as TripAdvisor gets more involved in ecommerce on a number of fronts.

Was the $200 million acquisition of Viator the right move for TripAdvisor in the tours and activities sector? We'll find out in a few years.

TripAdvisor's loosening of its purse strings in 2014 reflects an intense merger and acquisition environment fomented by rivals, including the Priceline Group and Expedia Inc., which have been spending even more than TripAdvisor on acquisitions so far this year.

TripAdvisor's acquisition of Viator suggests that a mobile becomes the defacto means of discovery there will be a burgeoning emphasis on in-destination bookings with real-time availability.

Tripadvisor has been dancing around tours and activities for a while, as it is a natural fit for it, and with Viator, it makes its first large foray into it.

The Priceline Group's intent to acquire OpenTable means that merger and acquisition activity in the travel industry in 2014 may even outdo 2013's frenetic pace. Get ready for the next shoe to drop.

The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.