Industry response to a recent Skift story centered on this question: Would people actually use voice search to book travel experiences? The answers were revealing about the sector's broader opportunities and challenges.
This isn't the first time Amazon has tried to bring voice-activated bookings to hotels. But in a collaboration with Viator, guests will be able to book over 300,000 travel experiences directly from their rooms.
Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?
Google has made frequent changes to its search results pages over the years, and Tripadvisor has often suffered as Google has its own competing businesses. Recent changes appear to have hit Tripadvisor particularly hard.