Articles tagged “viator”

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?

This isn't the first time Amazon has tried to bring voice-activated bookings to hotels. But in a collaboration with Viator, guests will be able to book over 300,000 travel experiences directly from their rooms.

Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?

Dubai is skyrocketing in popularity as a destination for tours and activities and operators are quickly hopping on the trend.

Google has made frequent changes to its search results pages over the years, and Tripadvisor has often suffered as Google has its own competing businesses. Recent changes appear to have hit Tripadvisor particularly hard.

There will be a lot of moving pieces over the next few months if indeed a sale of Tripadvisor gets done.

Viator was a potential spinoff candidate in 2021. But with a potential sale of Tripadvisor, all bets are off for now.

Today's podcast looks at CEO salaries, Ben Drew's next steps, and a new Boeing whistleblower.

Ben Drew took over Tripadvisor's Viator brand right as the pandemic began and helped guide the online travel seller. Drew's departure comes at a pivotal time for the brand as it faces heavier competition.

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.