Articles tagged “viator”

Experiences aren't a financial game-changer for most online travel companies, but they are a must-have regardless.

Nearly three dozen tours and activities operators, reservation systems, and distributors debuted a non-profit association geared to formulate connectivity standards.

The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans.

Tripadvisor lags rivals Airbnb, Booking and Expedia in its pandemic recovery, but expects to surpass 2019 revenue in the next few months.

Tripadvisor CEO Steve Kaufer said Tripadvisor is "uniquely positioned as the world opens up again." Actually it isn't, as the company's first quarter performance shows. Yes, Tripadvisor has world-class traffic, and growing experiences and dining businesses, but it totally missed out on the short-term rental opportunity.

Tripadvisor likely had a difficult time to fill this role. Several potential candidates begged off. This will be a heavy lift as the team tries to figure out the best future options.

Expedia Group stepped out of the pack and ceased offering travel to and from Russia because of Putin's invasion of Ukraine. The company doesn't have a ton of Russia-related business, so even if the move is more symbolic than anything else, it is an important statement.

As part of its "connected trip" and loyalty strategy, Booking Holdings argued it can convince hotels and other partners to offer up substantial discounts and perks, and this would spur incremental bookings. But do hotels really want to be a cog in building the Booking.com brand?

Good morning from Skift. It's Monday, February 21, in New York City. Here's what you need to know about the business of travel today.

Another quarterly earnings call, another round of debates about how Tripadvisor could find more value from its Viator brand. Listen as our in-house experts break down the plusses and minuses of the situation.