India has big plans for its aviation sector, and a lot of that rests on its homegrown airlines. All eyes will be on Air India which, following the Vistara merger, will end up as the country’s only full-service carrier.
As India grows its aviation market, the government is making sure that its homegrown airlines have an advantage over foreign carriers. However, will Indian carriers rise to the occasion?
With Indian airlines placing big bets on aircraft orders and deploying higher capacities on international routes, the global travel industry seems to be sitting up and taking note of the India outbound travel market's potential.
It's still way too early to tell whether it was the right decision to nix the Vistara brand, but Air India clearly has its work cut out for itself as the brand name also comes with a lot of baggage.
Even as global hotel development may have slowed down due to serious risks looming over the economy, the hospitality sector's development of Gulf nations remains robust. The nations realize offering choice is essential for people to visit a destination.
Merger or no merger, the Vistara team has its work cut out for it. The full-service airline would rather concentrate on thriving and growing in a market that’s dominated by low-cost carriers.