Travel brands haven't innovated much when it comes to reward redemption. So kudos to Wyndham for gambling on something new. But their new auctions aren't without risk to the company.
Yet again, Wyndham Rewards isn't missing out on any chance to capitalize on the opportunities opening up in the pending integration of SPG with Marriott Rewards.
Launching something like on-demand grocery delivery service makes a lot of sense, but given what happened with Hilton's meal kit delivery service experiment, it'll be interesting to see how well Hawthorn Suites by Wyndham's pilot progresses.
Yet again, Steve Wynn keeps winning, as are his gaming counterparts. Marriott CEO Arne Sorenson, who managed to win an all-out battle for Starwood last year, was the top-ranked non-gaming CEO.
Wyndham might not have 30 hotel brands like Marriott, but it does have the world's largest timeshare business and a pretty robust vacation rental business, too. Leveraging the power of all three of its businesses just makes us wonder: Why haven't they tried to do this before?