Yatra’s acquisition of a corporate travel company highlights its shift towards the more profitable business travel market, especially as competition heats up in the consumer travel space. With consumer revenue dropping, Yatra is doubling down on corporate clients.
India's travel and tourism sector is witnessing a boom. But making the most of it will need smart ideas and investments. The next few years will show how well global and local companies can seize this chance.
Business travel in India is on a rise. It is the ninth-largest market globally for business travel expenditure. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment.
Yatra has been growing its corporate travel offerings, and its domestic air passengers increased significantly as the company is gaining market share in this segment. Now, the company is set to focus on its hotel segment to grow further.
India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings.
The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.