Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

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Multi-Day Tour Operators 2021: Reshaping Supply Chains and Distribution

Anyone seeking to understand leisure travel overlooks tour operators at their own risk. It is one of the last great offline sectors in the travel industry but that cannot last. Changing consumer behavior and new tech is driving disruption in these businesses, the effects of which have only been compounded by the significant impact of COVID-19.

5 years ago

Tour Operators

The Coming Disruption to Tour Operators: New Skift Research

Tours is one of the last great offline sectors in the travel industry, but that cannot last. Changing consumer behavior and new tech is driving disruption in these businesses, the effects of which have only been compounded by the significant impact of Covid-19.

Seth Borko | 5 years ago

Tour Operators

U.S. Tour Operators Are Making These Preparations for November’s Influx of Global Visitors

While major U.S. tour operators might have been surprised by the timing of the reopening announcement, they've been extensively preparing for this moment for a long time in their devastating, forced respite due to pandemic lockdowns.

Rashaad Jorden | 5 years ago

Tour Operators

How One Tour Operator Is Using a 1977 Hit Tune to Lure Back Travelers

A powerful, succinct message coupled with humor can go a long way in drumming up more interest in a product — and drive people to buy when there's already a high demand.

Rashaad Jorden | 5 years ago

Airlines

12 Can’t-Miss Quotes From Skift Global Forum

The global travel industry still faces uncertainty in its recovery. But one thing is certain from all the interviews (and sometimes opposing viewpoints) at Skift Global Forum: How the world travels won't look like it did two years ago.

Tom Lowry | 5 years ago

Business Travel

How Long Before Covid Tours Become Part of the Dark Tourism Trend?

Tour operators are understandably expressing no desire to launch Covid-related tours while the pandemic is still ongoing. But as themes like death and tragedy already feature prominently in numerous trips, history suggests some tour operators will eventually include visits to Covid memorials in their offerings.

Rashaad Jorden | 5 years ago

Business Travel

Expedia Partners With GetYourGuide on Tours and Activities in a Blow to Viator

GetYourGuide, which has been trying to break into the U.S., scored a major partnership by securing a deal with Expedia.

Dennis Schaal | 5 years ago

Business Travel

Tour Operators Embrace Vaccine Mandates While Grappling With Covid-Induced Changes

It's very beneficial from a PR standpoint for tour operators to vocally support vaccine mandates since the travel industry needs increased vaccination rates to help reach pre-pandemic travel numbers.

Rashaad Jorden | 5 years ago

Business Travel

Tour Operators Turn to Strategic Partnerships to Drive Post-Pandemic Business

Although several tour operators are enjoying success in pandemic-induced partnerships, why weren't those collaborations part of the mix previously? It's possible that many tour operators have missed out on lucrative opportunities for years by not searching for fruitful partnerships.

Rashaad Jorden | 5 years ago

Business Travel

UK Tour Operator Consolidation After Pandemic Struggles Could Signal More Mergers Globally

Although it's uncertain when large numbers of visitors from the United States and European Union will come back due to concerns about Covid variants, struggling U.K. tour operators need to take steps to ensure they're in a position to take advantage of the large-scale return of travelers.

Rashaad Jorden | 5 years ago