Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

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Business Travel

Tour Guides and Attractions Operators Shift to Testing Experiences — Online

Operators of tours, activities, and attractions are taking a crash course in online classes, virtual tours, and digital souvenir sales. We doubt these efforts can fully replace the revenue of in-person experiences. Yet there are needs to fill. Many housebound people and remote teams could use the human connection, while many hosts are eager for income.
Sean O'Neill |
TUI 787 Dreamliner
Business Travel

Egyptian Tourism Entrepreneur Buys Stake in TUI

One of Warren Buffett's best known bits of investment advice is: "Be fearful when others are greedy and greedy when others are fearful.” The fundamentals for TUI still look good, so Hamed El Chiaty might have just struck a bargain deal for himself.
Patrick Whyte |
Business Travel

Booking.com’s Challenges With Tours and Activities Lead to Musement Partnership

Whether building tours and activities or vacation rentals, acquiring companies soon find out that this stuff isn't as easy as it looked. From confidential internal documents obtained by Skift, it's clear Booking.com found out that scaling experiences on its own wouldn't be a cakewalk, and it's turning to Musement to kick off a preferred partnership strategy instead.
Dennis Schaal |
TUI Blue Ephesus in Turkey
Business Travel

TUI Bets Big on Taking Thomas Cook Market Share

TUI CEO Fritz Joussen sounded much more upbeat than he did last December. While the Max grounding continues to cause problems for the company, holiday bookings for summer 2020 have grown. For now, it thinks it has the edge on its remaining competitors.
Patrick Whyte |