Experience Abu Dhabi is taking a fresh look at its approach to family travel marketing by giving children a voice in shaping messaging and experiences. The result is a global campaign with content that feels personal and relevant across markets.
Department of Culture and Tourism – Abu Dhabi + Skift |
The real tourism winners? Those who bet early on celestial tourism while others are still looking skyward wondering if anyone would actually travel for a 100-second show. (Hint: Many people will.)
Tourism can more than compensate for the potential losses that Indian businesses may have to suffer because of the Trump tariffs, but for that the country would need to invest significantly in marketing.
The large number of Canadians shunning trips to its neighbor has been a boon for several destinations that have seen a jump in visitors from Canada — as well as domestic tourism in the country.
America has become too expensive to visit, and the tourism industry refuses to admit it. We've turned travel – and living – into an extraction operation, and we're surprised when people stop coming.
Travelers are making a point to hit grocery stores abroad, where local snack hauls, often inspired by TikTok and YouTube, offer an authentic taste of place and culture.
Don't panic and start discounting just yet. Travelers may be booking later in the process, but are showing a willingness to pay higher rates closer to arrival.