National parks' popularity is strong among both domestic and international travelers. Profiles from public figures like Romney only further that trend.
Multi-generational travel is only going to increase in the U.S. as boomers -- the first generation of Americans who really owned travel -- begin bringing their families along on all their post-retirement trips.
Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.
Tourism to the U.S. will continue to mirror global growth; the opportunity lies in recognizing and catering to high growth markets in order to maximize the economic benefits.
Although this is an inaccurate method for measuring tourism, it does provide a general comparison to consider next time you touch down in one of the destinations.