Asia's tourism success lies in its strong destination branding, but balancing growth with cultural preservation is crucial to avoid turning authentic experiences into staged attractions.
We’d been hearing CEOs talk about stabilization in travel trends. But the declines in visits from key markets — Canada, Germany — show that it will take time to repair strained relationships.
International tourists viewing the headlines from Los Angeles and other big U.S. cities may decide to skip the hassle and vacation elsewhere. The U.S. keeps giving tourists reasons to not visit.
As visitor numbers to Japan soar, so do the headaches. But despite a target of 60 million tourists a year by 2030, authorities aren’t afraid of adding a few hoops. The government’s betting visitors will come anyway.
Ever since its creation in 2010 to be the country's destination marketing organization, Brand USA has faced potential cuts and even threats of elimination.
Despite two decades of climate pledges, tourism emissions are still rising and many commitments remain unfulfilled. UN Tourism says it's time to focus on the future, but real credibility will depend on whether the next wave of promises leads to measurable change.
While fast tracking visitor visas would make travel easier for some travelers, it might not do much to solve the pressing issue of lengthy wait times for interviews.