It's another chapter in the convergence of everything: Expedia, the online travel agency, invested in the Alice guest-experience app as Expedia tries to get deeper into providing technology services for hotels. Everyone's doing it -- or will soon.
Given the headlines, while Rome2Rio, Captain Train and Loco2 are trying to get the message out that they are just as hot as travel-startup peer GoEuro, in contrast Hot Hotels is getting the word out that it will avoid some of the business model pitfalls of HotelTonight.
The rest of the travel industry -- or at least the big players that matter -- have caught up to HotelTonight, the first mover in the same-day mobile hotel-booking space. Heavily funded, HotelTonight is seeking an exit that makes its investors whole.