Travel Technology

Hipmunk business class is a smart move, although the company will find out that business travel is more than a few features and isn't "easy."

Finally, a way to make social media addiction pay. Every location-based update a user makes to linked social media accounts -- no matter the number of followers they have -- gives them loyalty points equal to what spending $20 does.

Skyhook, a location data provider for apps, can now track users while flying. How about connecting this with Uber to have a car waiting at the airport?

Yapta's push into the corporate market is a no-brainer as it can provide a valuable service for large corporations which don't have such tools of their own.

Flying is already the safest means of transportation and taking away some control from humans during more challenging portions of the route may remove the pilots from their tasks one step too far.

What took so long?

Hey, leisure travelers want their MTV and in-flight Internet, too. Wi-Fi on high is not just for road warriors.

As airlines get better at passenger profiling they will drive greater loyalty among frequent flyers, but they should make sure the the gap between high-flyer and leisure traveler isn't so wide that potential customers get turned off.

Unless you're a dating site or Amazon.com, matching a users with stuff you think they'll like is a promise that's tough to deliver on -- which is why all who've tried before Woofound have done a pivot.

How Meridian plans to survive the indoor challenge presented by Google's own mapping ambitions is the real question here. Why pay for a custom solution when Google is free?