Even for superapps, mindless growth at all costs can be a trap that's hard to defend, while strategic, careful expansion aligning with a travel company's mission is a moat.
"High touch" used to come from a concierge or customer service agent. Today, it can stem from technology, so long as it gives the customer "what they want at that moment when they need it."
Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example.