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While we’re off celebrating the Fourth of July, here are 4 FREE Trends Reports and a brand new Data Deck to get you through the day

It is a war zone in tours and activities this week as all of the platform players are scrambling to pick up the pieces of Zerve.

Now is the best time for you and your coworkers to get your tickets to attend Skift Global Forum 2016. Don't wait, this discount won't last.

Join us at the intersection of travel and groundbreaking new technology at the first ever Skift Global Forum Virtual XChange Cocktail Party, where a curated selection of travel brands will exhibit their VR videos in the heart of Alice Tully Hall.

Alaska Air and Virgin America can rightly argue that they need a marriage to compete with the likes of Delta, America, United and Southwest. JetBlue, meanwhile, which made an unsuccessful bid, gets left out in the cold.

The Anbang investor group's last-minute bid nearly doubled the compensation Starwood executives will receive, if the new Marriott deal closes. Golden parachutes, indeed.

This is assuming Marriott and Starwood actually close their deal this year, which, given what's happened over that past week, is still not a sure thing, obviously.

Travel marketers may really be off base if they overplay their hand toward Millennials. Two studies found that although Millennials as a group have huge buying power when it comes to travel, other groups' travel aspirations aren't all that different.