It's no surprise that business travelers want a premium experience while on the road, and it looks like more companies are splurging on pricy flights and hotels.
As online security is becoming a growing concern for consumers, it's no longer enough for travel brands to rely solely on third-party payment services like PayPal or Google Checkout. Travel shoppers crave security at every touch point -- from the booking engine to the front desk.
Given that Hästens beds usually require a mortgage, we're inclined to believe this extra touch will contribute to a first-class nap on SAS Plus. The cabins are modern and loaded with passenger experience enhancements which should make flying on Erik Viking a treat, for the back of the plane too.
As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.
Guest expectations are evolving and more hotel marketers are realizing that they can no longer rely on a one-to-many messaging approach. Could automated messaging be the key to improving brand loyalty and guest relations for hotels?
Hotel Urbano is now offering short-term rentals while Expedia is showing HomeAway's vacation rentals and Booking.com has lots of apartment hotels. Convergence extraordinaire.