Short-Term Rental and Vacation Rental News

Even in a time of uncertainty, new trends and opportunities are emerging, and startup founders are carrying on with the business of building companies, as well as families. Over the next 12 months, companies that can show strong unit economics, counter-cyclical resiliency and resourcefulness will rise to the top.

Airbnb will likely have no trouble raising money, assuming the valuation and terms are palatable to investors, but it's dubious that they will chip in a few hundred million dollars each based on the supposedly inherent advantages of Airbnb's product.

Many of Airbnb's previous funding rounds were oversubscribed. But if Airbnb indeed taps new venture capital funding, it won't have trouble finding benefactors. Still, the company's valuation will be considerably lower than the prior $31 billion.

It's a decisive moment for short-term rental companies. When it comes to coronavirus-addled short-term rental cancellation and refund policies, Airbnb sided with guests while Vrbo shrugged its shoulders to soothe property managers and owners. Who has the longer memory?

Some might consider it ironic that there's been a lot of talk about the possibility of Expedia Group shedding assets, but Tripadvisor is the one actively trying to sell its vacation rental businesses. There has been speculation for some time that Tripadvisor would make such a move — and now it's actually happening.

Airbnb's fourth quarter financials show it is 10 times larger than Tripadvisor. They also provide clarity that Booking Holdings has a long way to go to catch Airbnb in short-term rental businesses. Airbnb's growing marketing spend in 2019 likely means that Google will have a welcome new partner in coming years.

An upside for cities like Berlin that tighten short-term rental supply through regulation is that they're less prone to price and occupancy shocks when something like the trade fair ITB Berlin cancels at the last minute.

Restructuring in itself isn't necessarily the worst thing in the world for a company, although fired employees might not see it that way. This is at least the second recent and high-profile Airbnb investment. The other, with Oyo, doesn't appear to be proceeding according to plan, either.

It's hard to know whether greater transparency will benefit or hinder these short-term rental platforms. Might lawmakers use the information as a stick to wield over the industry?

The short-term rental ecosystem is getting bigger, which means many winners are set to emerge from the pack. Expect further brand-driven professionalization, more outside investment, and vendor consolidation. Those getting on board will benefit, but is a backlash in the cards?