Skift Take
This will be the first Olympics of the Twitter era. Fingers crossed that participants will tweet their accomplishments rather than create a trail of regretful boasts or sore winning.
Hello @Twitter world!!! I'm at #Olympics. Shd be training not tweeting ...
LOL
Laugh if you like, but there was a bit of a buzz about athletes risking their medal chances with every "tweet" and "like" on Twitter and Facebook.
"I have found quite a close correlation between the number of tweets at competitive times and the level of under-performance," said Sebastian Coe, a two-time Olympic gold medalist in the 1,500 meters and the head organizer of what is being dubbed the "Social Media Games."
"From a personal perspective, when I was an athlete I just wanted complete and total focus," he said. "I knew it was my time and that they don't come around that often. If I was focusing on trying to defend a title I wouldn't be reading Twitter, I wouldn't be interested in it. Why wo
