Media and PR

Official FIFA sponsors spent millions locking up World Cup rights, but some of the most effective marketing may be based on response time.

Two carriers with no official World Cup sponsorship have generated one of the tournament's biggest travel marketing moments – all without paying FIFA a cent.

Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences.

Demographic segmentation of Chinese outbound travelers is the wrong unit of analysis.

If travel demand is being shaped by entertainment and filtered through AI, what role do travel brands actually play in influencing decisions?

The bans may not ground a single flight, but they are opening the door to harder policy conversations.

As many British Airways flyers brace for status downgrades, rivals are seizing a rare chance to convince the UK’s most valuable travelers that there’s another way.

Saudi has been running the mass events experiment for centuries with pilgrimage and is now building on it with sports, music, and entertainment. It’s time to scale those lessons….and build a tourism strategy that actually works.​​​​​​​​​​​​​​​​

This is a preview of where travel media is headed: destinations as identity theaters and creators as roaming interfaces between cultures and the algorithm.

Hilton apparently decided it needed to move swiftly to guard its national brand reputation.