Media and PR

Demographic segmentation of Chinese outbound travelers is the wrong unit of analysis.

If travel demand is being shaped by entertainment and filtered through AI, what role do travel brands actually play in influencing decisions?

The bans may not ground a single flight, but they are opening the door to harder policy conversations.

As many British Airways flyers brace for status downgrades, rivals are seizing a rare chance to convince the UK’s most valuable travelers that there’s another way.

Saudi has been running the mass events experiment for centuries with pilgrimage and is now building on it with sports, music, and entertainment. It’s time to scale those lessons….and build a tourism strategy that actually works.​​​​​​​​​​​​​​​​

This is a preview of where travel media is headed: destinations as identity theaters and creators as roaming interfaces between cultures and the algorithm.

Hilton apparently decided it needed to move swiftly to guard its national brand reputation.

DHS has accused a Minneapolis Hilton franchisee of canceling ICE agent reservations. Hilton's corporate headquarters says the incident doesn't reflect its values.

Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.