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Luxury hotels take a page, and then some, from family-friendly resorts


Skift Take

Luxury hotels, used to catering wealthy or business-oriented guests, are now offering princess pedicures and breakfast on pirate ships since happy kids equal happy parents, and happy parents rebook.

Luxury hotels are boosting efforts to cater to their littlest guests. Hotels say they are responding to increasing demand for kid-friendly services from travelers, who are bringing their wee ones to high-price hotels in never-before seen numbers.

The rise of later-in-life childbearing—when more couples have the money to travel—is playing a role. So are baby boomers who organize, and often pay for, trips with children and grandchildren.